Atresmedia Televisión

Atresmedia Televisión strengthens its television model in a year in which it has made history

Atresmedia Televisión has strengthened its model in 2015. Antena 3 (91%) and laSexta (56%) are the channels that enjoyed the biggest successes over the year, a figure that is reflected in the consolidation of the model that is supported by plurality, innovation and quality.

The TV division of the Group has obtained 26.8% audience share in 2015, figure that increases up to 27.7% in prime time. In the slot with the highest audience, the programming of its two main channels, Antena 3 and laSexta, enjoyed the best viewing figures (21.9%). These figures have enabled them to achieve a market share in television of 42.1%.

According to the Personality Media study, the professionals of Atresmedia Televisión are the most valued of the audio-visual panorama. Jordi Évole, Sandra Sabatés, Arturo Valls, Karlos Arguiñano, Matías Prats, Dani Mateo and Ana Pastor heads the ranking.

Furthermore, Antena 3 and laSexta are the most viewed private channels by professionals of the advertising sector and are perceived as the most innovative by the advertising market according to the mediaScope research of SCOPEN.

In addition to this acknowledgement by the audience and advertisers, there were also numerous awards won by Atresmedia Televisión in 2015. Ondas Awards for Tu cara me suena and Vis a vis. FesTVal Critics Award to Allí abajo and Al rojo vivo: Especial Elecciones. laSexta Noticias 14H, Matías Prats, Jordi Évole, the script writers of El intermedio, Wyoming, El intermedio won awards from the Television Academy. laSexta Columna won the Concha García Campoy Award. Sin identidad was considered the Best Spanish Drama of 2015 at the Festival de Luchon, and Megan Montaner and El objetivo won two Zapping Awards in 2015. These are just some of the acknowledgements received by the professionals and programmes of Atresmedia Televisión.

Atresmedia Televisión was the leader in information, changing the way of holding debates following the success of the historic 7d: el debate decisivo, and was the preferred option for the major events of the year (general elections, main electoral engagements, or the Paris terrorist attacks).

7d: el debate decisivo was an informative event with no precedents and also a unique program in terms of audience shares: it has been the most viewed electoral debate in a TV group, with 48.2% audience share and 9,233,000 viewers. The debate was also followed by 300,000 persons through Atresplayer, both in the website and in the apps (tablets and smartphones). This is the live program most viewed ever, even above Formula 1 and Champions League matches.

Moreover, in Twitter, this event was the most commented TV program, with 2.5 million twitts, more than 300,000 unique writers that generated an average of 12,500 comments per minute.

Antena 3 was once again the leading channel in the commercial target timeslot with an audience of almost 15% (14.9%), 1.1 points above Telecinco and with growth of 0.8 over 2014. It was the outright leader in the afternoon (12.4%) and weekends (13.0%), and the preferred option among men and viewers from 45 to 54 years of age (14.6%). It remains the favourite of the upper and upper-middle class.

In 2015 Antena 3 Noticias enjoyed its best year since 2010. Antena 3 Noticias 1 was the news leader in the afternoon timeslot, both from Monday to Friday (14.5%) as well as Monday to Sunday (14.7%) and weekends (15%).

Allí abajo and Mar de plástico burst onto the scene in 2015 as the two best debuts of national drama in the last 10 years. Together with Bajo sospecha, Vis a vis and Velvet they account for the best drama of the year.

Tu cara me suena revolutionised Friday nights and became the most watched and the outright leader with 22.3% and 3,220,000 viewers, figures that equal its best season.

El hormiguero 3.0 enjoyed its best year ever, beating its historic annual maximum and for the first time spearheading its timeslot with a 2015 average of 14.4% and more than 2.7 million (+1.2 points versus 2014).

Espejo público reached 16.8% and enjoyed its third most viewed year (475,000 followers). This year it has achieved its best ever broadcasts.

Once again, La ruleta de la suerte continues its unbeatable form with 17.1% and more than one million followers.

Amar es para siempre record its best year with 14.5% and close to 1.7 million viewers, while El secreto de Puente Viejo is the most watched evening series, with 18% more and 1.8 million followers

Since the month of September, Antena 3 broadcasts the Champions League, the most popular sports championship, followed by more than 5 million viewers (26.9%).

laSexta closes 2015 with the best audience share of its history, 7.4% (+0.2 points vs 2014), increases the distance with its main competitor, Cuatro, and consolidates its position as the third private channel of the Spanish market.

Since the merger, it continues to grow every month.

laSexta Noticias once again enjoyed the best year on record with growth of 0.4 points over 2014. It had an average of 10.3% and 1,097,000 viewers, easily beating the figures of Cuatro (7.9% and 842,000).

All the editions of laSexta Noticias reached in 2015 historic levels, beating the figures of their main competitor.

laSexta noche (10.6% and 1,200,000) finalised the year as the leading current affairs programme on Saturday night and was up 3.3 points on 2013, its inaugural year.

Al rojo vivo once again beat its viewing record with 700,000 viewers (11.7%). It is the leader political talk show of the television offer, and the one with the highest growth vs. 2014 (+1.6 points).

El intermedio beat records both with the number of viewers (2,334,000) as well as in share (12.4%), and was the most viewed daily program of the channel.

Salvados was once again one of the references of the channel. It continued to be the most viewed programme on laSexta and is the undisputed leader of its timeslot with 14.3% and almost 2.9 million followers on average. In 2015, the program with the highest audience ever, was broadcast: ‘Albert y Pablo: cara a cara’ (5,214,000 spectators and 25.2% audience share).

El taquillazo of laSexta improved positions (8% share) and consolidates as the cinema brand of the channel.

El objetivo de Ana Pastor also increased its annual historic audience share (9.2%), with more than 1.7 million viewers.

Más vale tarde reached its annual historic maximum, 7.1% and more than 700,000 followers on average in 2015, and is currently the most viewed programme in the evening slot.

Zapeando also enjoyed its best year with 7% and more than 860,000 followers.

Jugones had its best ever year with a share of 5.2% (+0.6 versus 2014) and more than 650,000 viewers.

Two new channels have been incorporated into Atresmedia in 2015: MEGA, which accounted for the best ever TV launch of a themed channel (2.1%) and in December, the Atreseries broadcast began, an HD channel that completes the Group’s entertainment offer (0.8% audience share in March 2016).

Neox finalised the year with 2.6% and equals its second-best annual figure. In commercial target the channel continues to grow and has become one of the preferred channels on achieving its best ever year, with 3.8%.

Nova also had its second best-ever year with 2.4%, something that was matched by its commercial target (2.4%).

There have been several major anniversaries during 2015: 25 years of Antena 3, and 10 of Neox and Nova. To commemorate these, the three channels broadcast special programmes and — in the case of Antena 3— there was a huge institutional party presided by the reigning Monarchs of Spain.