Atresmedia Publicidad

Customer focus, innovation, efficacy and profitability, the fundamental focal points of Atresmedia Publicidad

Atresmedia Publicidad is the largest sales house of multimedia advertising on the Spanish market, with a share of 19.3% of the total investment in conventional media.

Atresmedia Publicidad is the top-ranked TV advertising seller in terms of quality of commercial service, compliance with agreements and advertising efficiency, according to the results of the SCOPEN mediaScope study.

Atresmedia Publicidad was chosen by Yahoo! to market its wide range of Premium display offers, native advertising and segmented advertising in Spain.

With Be Neuro, Be Effectiv, Atresmedia improves the advertising efficiency with ‘wake-up pieces’ that are intelligently modelled throughout the advertising block.

Atresmedia Publicidad and Tres14 Research compiled the ROI-MAP which shows that TV needs to form part of all planning to generate awareness.

In 2015 Atresmedia Eventos organised the Management & Business Summit, the first major gathering of worldwide executives and leaders such as Ram Charam, Jose Manuel Durao Barroso or Bill Richardson among others.

Madrid Premiere Week, organised by Atresmedia Eventos, featured a weeklong series of premieres, masterclasses, conferences and screening of short films.