Atresmedia Publicidad is the Group’s advertising sales arm and its main source of income. In carrying out this activity, Atresmedia emphasizes the advertising sector’s role in driving societal progress and is firmly committed to the industry’s transformation and sustainability.

It offers clients—mainly advertisers and agencies—an innovative and efficient service, appealing content to align with, a safe space for their brands, and effective audience measurement. This includes implementing CPM (Cost Per Mille) metrics to assess television impact similar to digital media, as well as using data and analytics to offer more personalized, effective formats. The “Total Video” concept defines the Group’s commercial strategy in this area, with a global and adaptive outlook.

This division covers traditional advertising formats (TV, radio, digital), as well as advertising on atresplayer using both standard and innovative formats such as addressable TV. It also provides specialized advertiser solutions through subsidiaries like Smartclip (digital advertising) and Human to Human (H2H, influencer marketing).

Lastly, Atresmedia Publicidad promotes actions encouraging responsible and sustainable advertising practices.