In 2016, Atresmedia’s Radio Division continued its bet on quality and plurality. Onda Cero added José Ramón de la Morena, a leader in night-time radio with El transistor, and Frank Blanco joined Europa FM at the helm of the first after-work show on Spanish radio.
•The most profitable and solid radios of the sector. Atresmedia Radio ended 2016 with the best revenue per listener and one of the most solid financial positions in the reporting Net Revenues of 82.2 mill €.
•A radio of reference in Spain. Atresmedia Radio finished the year consolidating its leading position in the radio market and continued to demonstrate its strength and influence. Atresmedia’s radio division reached an average audience of 4.2 million listeners.
•Onda Cero increases its audience. With an average of more than two million listeners, Onda Cero held the number three position among general interest radio stations, ending the year as the only station to increase its audience, according to the last survey (Encuesta General de Medios). Moreover, Onda Cero had an average audience in the year of almost 2 million listeners.
•Successful morning show Más de uno. Más de uno, with Carlos Alsina and Juan Ramón Lucas, earned an audience of more than 1.2 million listeners per day in 2016.
•Betting for the best sports programming. José Ramón de la Morena debuted on Onda Cero with 372,000 listeners, doubling the audience for his time slot.
•Compromise with the analysis and the information in the highest audience slots. Noticias Mediodía ended the year as the number two news show in its slot, with 204,000 listeners. Julia Otero consolidates its program in the second place of the ranking of the evening shows, and each night, 323,000 listeners tune in for La brújula.
•Isabel Gemio and Te doy mi palabra maintained their commitment to listeners and society, with 618,000 and 587,000 listeners on saturdays and sundays respectively.
•Successful formulas of Europa FM and Melodía FM. Europa FM, with almost 2 million listeners, held its position at number three among specialised stations. Melodía FM, one of the youngest formulas on Spanish radio, grew to 286,000 listeners as an average in 2016 (269.000 in the last survey).
•Levántate y Cárdenas: yet another year of growth. The morning show Levántate y Cárdenas, gathered more than 1.1 million dreamers every morning with a successful mixture of entertainment, current affairs, good music and humor with Javier Cárdenas at the helm.