Born in Barcelona in 1966. He has a PhD in Communication from the University of Navarre. He has a degree in Information Sciences from the University of Navarre. He completed the PDD (1995) and PADE (2015) Management Programmes at IESE. In 2019, he also completed the Senior Management Programme in Digital Transformation at IESE Business School. He has been CEO of Atresmedia since June 2022. From March 2010 to June 2022, he held the position of General Manager at Atresmedia TV, with responsibilities in the audiovisual business (Antena 3, La Sexta, Neox, Nova, Mega, Atresplayer Premium, and the audiovisual business in the AVOD and SVOD areas and international content sales).

He had been the General Manager of the Multimedia area until March 2010, being in charge of the Digital area. He had previously been the Manager of Corporate Communications and Marketing, fostering for the first time the establishment of Corporate Social Responsibility Policies within the Group, a measure that obtained broad social recognition and became fully integrated with the public and reputational image of the Group. He was Content Manager of Antena 3 in 2003 and 2004, after the incorporation of Planeta de Agostini as reference shareholder of the Company.

Before 2004, he worked at Grupo Vocento as Assistant General Manager of the Audiovisual Area, which included the TV production companies, the regional channels, Net TV -a digital TV network- and the radio station Punto Radio; he had also been the Publishing Co-ordination and Institutional Relationships Manager of that publishing group. In 2002 he was appointed Executive Chairman and Chief Executive Officer of Atlas, company of Mediaset Group in charge of the management of the news programmes broadcast by Tele 5, which operated as an audiovisual entertainment production company, as well as an audiovisual news agency for third parties. Formerly, he had served as Assistant General Manager for Corporate Affairs at Mediaset, an area which encompassed the Communications and Institutional relationships Division and the Surveys and Research Department of the Channel.

He joined El Mundo (Unidad Editorial) in 1990 as Marketing Manager, and became involved in the launching of this newspaper, since its foundation and until 1995. He worked for a year in Italy, in the marketing area of the RCS Group, which is the owner of El Mundo, on the leading newspapers Corriere della Sera and Gazzetta dello sport, and in its magazine division. He is a member of the TV Academy and of the Advertising Academy and has written several works, including: “La gestión de la creatividad en TV: El caso Globomedia” (“Management of Creativity in TV: The Globomedia case”) and “De Antena 3 a Atresmedia pasando por LaSexta” (from “Antena 3 to Atresmedia through LaSexta"). He regularly teaches as a lecturer on the Master's Degree in Communication Business Management at the University of Navarra. He is also a professor of Audiovisual System Structure at Villanueva University.