Atresmedia is once again the platform of the largest encounter between the business world and sustainability

Under the concept “How Now” -apply sustainability now- and with the participation of more than 40 Spanish and foreign experts, for the second year running, Barcelona will be the stage for  Sustainable Brands®(#SB16bcn), the largest meeting and dialogue point in Spain between brands, citizens and the Government. Just like last year, Atresmedia will be a media partner  in the event that will take place on 23 and 24 May.

Sustainable Brands 2016
Sustainable Brands 2016 | Sustainable Brands

The largest community for a better future
Sustainable Brands®, whose main sponsors this year are Basf, Acciona and CocaCola, was created in 2006 to inspire, involve and fit out brands and innovative companies to guarantee their profitability and a better future. It is a global community with more than 350,000 specialists originating from innovative brands and companies.The purpose of such encounters, that will be periodically held in different cities of the world (San Diego, London, Istanbul, Río de Janeiro, Buenos Aires, etc.), is to raise awareness of the problems and opportunities of current social and environmental challenges. Furthermore, the community promotes the participation and co-creation of solutions.

Raising awareness to change the world

ATRESMEDIA, committed to sustainability as part of its corporate strategy, has become involved in this trend, by once again supporting this event in Spain as a flagship of the values it fosters Antena 3 and  laSexta, as well as the Group's free-to-air broadcaster Onda Cero, will include the main ideas arising from this forum through its news programmes.

ATRESMEDIA acknowledges its ability to raise awareness and mobilise employees at the company, and that its main responsibility as a communication company is to serve as a loudspeaker for matters contributing to its progress.  Accordingly, it has assumed the commitment of placing the power to broadcast its media at the service of society, and to support and develop initiatives that have a positive effect thereon.Sustainability is one of the matters that can mark the difference in improving society.

Therefore, ATRESMEDIA has become a media partner of SUSTAINABLE BRANDS®. Likewise, the brands are one of the main groups of interest for ATRESMEDIA and involving them in the challenge of innovation, leadership and corporate responsibility is vital for success in the building of a more sustainable world.

Atresmedia | Madrid | 05/07/2016

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