Among those who took part were the chairwoman of FAPE (the Federation of Spanish Journalists Associations), Elsa González; the chairman of the AUC (Association of Communication Users), Alejandro Perales; the chairman of the Observatorio de Contenidos Televisivos Audiovisuales (Television Audiovisual Contents Monitor), Valentí Gómez; the director of the AEA (Spanish Advertisers Association), Lidia Sanz; and the chairman of TBWA Spain, Fructuoso Moreno.