Atresmedia has joined the Spanish Association for Quality and is a member of its Corporate Social Responsibility Committee.
Atresmedia has hosted this Committee and as a member has introduced, among other things, the audiovisual group's strategy and development in the area of corporate responsibility.
The CSR Committee is made up of leading companies in each of the sectors in which they operate such as ENDESA, Administrador de Infraestructuras Ferroviarias, El Corte Inglés, Abengoa, AENA, 3M Spain, Airbus Operations, AENOR, Banco Popular, Cecabank, Compañía de Servicios y Bebidas Refrescantes, Grupo Brains, ENAGÁS, ENUSA Industrias Avanzadas, Fundtrafic, FCC Construcción, Galp Energía España, Cortefiel, Grupo Ferrovial, Montajes y Obras, Iberia, Grupo Hospitalario Quirón, Indra Sistemas, Lilly, Mediapost Group, Mutua Madrileña, OHL, La Caixa, Seat, Tecnocom Telecomunicaciones y Energía, EcoAvantis, Orange and ECOEMBES.
Among their aims are the promotion of CSR as a future guarantee for organisations and for society, the sharing of experience and knowledge between Committee members and setting themselves up as a think tank in response to the mission of the actual Committee.
Bearing in mind the strength of its voice, Atresmedia aims to play its part in the transformation of society by putting the outreach capacity of its broadcasting channels at the service of Corporate Social Responsibility. Atresmedia's focus on a quality-based model since 2011 has led to it joining this body, which promotes the drive for Quality as a means of personal growth for individuals, competitiveness in organisations and the betterment of society.
The Spanish Association for Quality (AEC) is a non-profit, private organisation founded in 1961 with the aim of fostering and supporting competitiveness in Spanish companies and organisations and promoting a culture of quality and sustainable development as reflected in their Mission Statement.
In order to help Spanish companies improve their global market standing, the AEC promotes the dissemination of best practices through its twenty-one committees as well as organising an average of twelve seminars and conferences each year.