In total, on 22nd june 2018, 34 boxes were filled with toys donated by the Company's employees to the ‘Comparte y Recicla’ campaign, almost double the contribution of the previous year. This solidarity initiative is held in summer in order to reprocess toys with enough time to be delivered at Christmas to different NGOs that work with children without resources around the world.
The revision and adaptation toy process is done in Special Employment Centers, so the project promotes employment integration of people with intellectual disabilities. Also, if the donated toys are not in good conditions to give them a second life, they go to recycle centers, helping to care for the environment.
On this occasion, 10 Atresmedia volunteers were in charge of collecting, checking and arranging the toys donated by the rest of the Group employees in boxes during a day.