This Corporate Volunteering project offers students a first contact with the labor world since it allows them to know the day-to-day life of a company from the perspective of real professionals in the sector in which they would like to study the next few years. This mentoring activity is part of the training offer of the Junior Achievement Foundation and offers the opportunity to have a much closer and real experience of the profession dreamed of by young people. The students will work in a professional challenge that the Atresmedia volunteers will propose them.

Junior Achivement is a foundation that has been working in Spain for more than 20 years and is focused on employment, financial and entrepreneurship orientation. Its entrepreneurship programs for young people are based on three pillars: training, producing and competing (at national and European level); and they work from primary school to university and vocational training. This vision stems from the need for students to work on non-cognitive skills.

Atresmedia workers who participate in the program as volunteers will be assigned a group of five young people who are interested in learning about their profession. After a little training, they will give three online sessions sharing their professional experience at Atresmedia and proposing a project to solve, related to their professional activity. The project is an opportunity for young students to find an answer to their professional concerns and for volunteer professionals to visualize their own work from a different perspective and to value everything they do for the company.

Before and after carrying out the program, Junior Achievement will do an impact study to measure how these skills develop in students. This development of non-cognitive skills will serve as a direct predictive tool of students' personal and professional success.