This solidarity day is aimed at promoting corporate volunteering and awareness of the real problems of the environment from the business sphere. The workplace, where so many hours are invested daily, can also be a space to channel the interest of employees as a social transformation engine and the strengthening of their solidarity concerns.

The Companies Solidarity Day shows the social commitment of companies through corporate volunteering as a powerful tool for social transformation and thus contributes to achieving the Sustainable Development Goals proposed by the United Nations.

More than a decade of history

In its more than ten years of history, nearly 200 companies and more than 150 non-profit entities have participated. More than 10,300 volunteers have been involved in caring for nearly 50,000 people from particularly vulnerable groups.

On the occasion of the celebration of the Companies Solidarity Day, Rafael Herraiz, General Director of Cooperación Internacional NGO, has stated that “one of the main successes of the 2030 Agenda is that it involves all social actors in solving social problems. We see Companies Solidarity Day with this focus: a platform to foster alliances between the private sector and the third sector through corporate volunteering.”

Susana Gato, Atresmedia's Corporate Responsibility manager, highlighted: “At Atresmedia we believe in the power of reflection and emotion as levers that inspire and drive people to make positive changes. Undoubtedly, volunteering generates reflection in the people who participate and excitement in the beneficiaries and is a powerful tool for social transformation that we promote with the Companies Solidarity Day.”

During the morning of today, the volunteers have collaborated in numerous solidarity activities and have accompanied different vulnerable groups such as homeless people, people with different disabilities, mental illness or elderly people. Environmental projects have also been developed and sports activities have been carried out with children at risk of social exclusion, among many others, such as a cooking contest with people with functional diversity, crafts with the elderly, bowling games with children in vulnerable situations and other playful activities.