This
solidarity day is aimed at promoting corporate volunteering and awareness of
the real problems of the environment from the business sphere. The workplace,
where so many hours are invested daily, can also be a space to channel the
interest of employees as a social transformation engine and the strengthening
of their solidarity concerns.
The Companies
Solidarity Day shows the social commitment of companies through corporate volunteering
as a powerful tool for social transformation and thus contributes to achieving
the Sustainable Development Goals proposed by the United Nations.
More
than a decade of history
In its more
than ten years of history, nearly 200 companies and more than 150 non-profit
entities have participated. More than 10,300 volunteers have been involved in
caring for nearly 50,000 people from particularly vulnerable groups.
On the
occasion of the celebration of the Companies Solidarity Day, Rafael Herraiz, General
Director of Cooperación Internacional NGO, has stated that “one of the main
successes of the 2030 Agenda is that it involves all social actors in solving
social problems. We see Companies Solidarity Day with this focus: a platform to
foster alliances between the private sector and the third sector through
corporate volunteering.”
Susana
Gato, Atresmedia's Corporate Responsibility manager, highlighted: “At
Atresmedia we believe in the power of reflection and emotion as levers that
inspire and drive people to make positive changes. Undoubtedly, volunteering
generates reflection in the people who participate and excitement in the
beneficiaries and is a powerful tool for social transformation that we promote
with the Companies Solidarity Day.”
During the
morning of today, the volunteers have collaborated in numerous solidarity
activities and have accompanied different vulnerable groups such as homeless
people, people with different disabilities, mental illness or elderly people.
Environmental projects have also been developed and sports activities have been
carried out with children at risk of social exclusion, among many others, such
as a cooking contest with people with functional diversity, crafts with the
elderly, bowling games with children in vulnerable situations and other playful
activities.