‘Comparte y Recicla’(‘Share and Recycle’) is held in summer in order to have sufficient time to reprocess the donated toys for Christmas. The company participates every year in this initiative because it contributes to different causes: social, environmental and employment integration.
The revision and adaptation toy process is done in Special Employment Centers, so the project promotes employment integration of people with intellectual disabilities.
Also, if the donated toys are not in good conditions to give them a second life, they go to recycle centers, helping to care for the environment.
On this occasion, 10 Atresmedia volunteers were in charge of collecting, checking and arranging the toys donated by the rest of the Group employees in boxes during a day. In total, they filled up 20 boxes with toys that have been donated to different charitable associations through this campaign.