Atresmedia Publicidad works to offer its clients (primarily advertisers and agencies) an innovative and efficient service, attractive content to associate with, a brand-safe environment, and effective audience measurement. This includes the implementation of CPM (cost per mille) metrics to measure television impact in a way comparable to digital media, as well as the use of data and analytics to deliver more effective and personalized formats.
This division includes:
- Traditional advertising models, through the commercialization of advertising space across television, radio, and digital environments.
- Advertising on atresplayer, combining conventional formats with innovative solutions such as addressable advertising.
In addition, Atresmedia Publicidad offers specific solutions for its advertisers through the activities of Smartclip and Human to Human (H2H), which provide digital advertising and influencer marketing services, respectively.
Finally, it is worth noting that Atresmedia Publicidad promotes various initiatives that help encourage responsible and sustainable practices among its advertisers. On the one hand, through flagship projects such as Contra el Maltrato Tolerancia Cero, in collaboration with Fundación Mutua Madrileña, as well as Constantes y Vitales and Ponle Freno, together with AXA.
