ATRESMEDIA PUBLICIDAD

Atresmedia Publicidad

Atresmedia Publicidad is the marketing arm of the Group's advertising spaces and its main source of revenue. When running the business, Atresmedia is aware of the power of advertising as a catalyst within society and is therefore committed to the transformation and sustainability of the advertising industry.

Atresmedia Publicidad | Atresmedia

Atresmedia Publicidad works hard to offer its clients— mainly advertisers and agencies—an innovative and efficient service, attractive content to build a connection with, a safe space for their brands, and efficient audience measurement, including the implementation of CPM (cost per million) metrics to measure the impact on television in a similar way to digital media, plus the use of data and analytics to offer more effective and personalised formats.

This division encompasses:

Traditional advertising models, by selling advertising space on television, radio and digital media.
Advertising on atresplayer, combining conventional formats with innovative formats such as addressable advertising.

Atresmedia Publicidad also offers its advertisers bespoke solutions through the companies Smartclip and Human to Human (H2H), which provide digital advertising and influencer marketing services respectively.

Last but not least, Atresmedia Publicidad promotes various actions with the aim of championing responsible and sustainable practices among its advertisers. Flagship projects include Contra el Maltrato Tolerancia Cero alongside Fundación Mutua Madrileña, or Constantes y Vitales and Ponle Freno, together with Axa.

Atresmedia

| | 20/05/2025

Sustainability