Atresmedia Publicidad ensures the proper development of advertising activity across all the Group’s channels and formats, including digital platforms. To this end, it ensures that the advertising broadcast is suitable for all audiences and aligned with the Company’s values and mission, while also guaranteeing a brand-safe environment. In addition, strict compliance with regulations on the identification of advertising activity and its differentiation from editorial content, as established by the General Audiovisual Communication Law (LGCA), is another of the fundamental principles guiding the Group. As such, no commercial content is broadcast within the Group’s news programmes. Atresmedia rigorously applies the advertising restrictions set out in the LGCA, which limit the inclusion of commercial content within news programming, in order to guarantee its independence. Likewise, content is properly labelled as advertising when branded content or other advertising formats are broadcast within television programming, such as entertainment shows, current affairs programmes, etc.

Additionally, in 2025, revenue from institutional advertising did not exceed 10% of the Group’s total revenue. Similarly, no single advertiser accounted for more than 5% of Atresmedia’s revenue in 2025.

Advertising content control mechanisms

Atresmedia Publicidad has an advertising communication model based on quality and responsibility towards both advertisers and audiences. This drives work along two main lines of action:

  • Improving the effectiveness of quality control systems.
  • Promoting industry self-regulation to safeguard the rights of consumers and clients.

To this end, the Group subjects the advertising content broadcast on television to strict quality control prior to airing, both internally and externally.

  • Internal control: The media planning and continuity department, through a quality control procedure and multiple reinforced filters, reviews campaigns prior to airing to detect potential incompatibilities and ensure the quality of communications. In addition, the Legal Advisory department evaluates advertising actions and campaigns that could pose potential issues or legal implications, with the aim of preventing possible risks of sanctions.
  • External control: The Group strengthens this internal control by requesting copy advice from AUTOCONTROL, which issues reports ensuring the legal and ethical compliance of campaigns, as well as clarifying any queries raised by Atresmedia Publicidad. In 2025, Atresmedia requested a total of 1,834 copy advice reports from AUTOCONTROL and carried out 107 ethical consultations regarding advertising content.

Thanks to this process, Atresmedia can make informed decisions about the broadcast of campaigns, minimising identified risks and ensuring the protection of both its audience and advertisers. If these mechanisms fail and content generates a negative impact on the audience, Atresmedia Publicidad assesses the reasons behind the issue and, if necessary, withdraws the campaign from broadcast.

Additionally, the control process is reviewed to identify possible errors and, where applicable, correct them. Finally, in the event of sanctions resulting from breaches of regulations or self-regulatory codes, Atresmedia Publicidad decides whether to accept or appeal them. In 2025, Atresmedia received only one sanction related to commercial content, amounting to €525,468.8.