SOCIAL AND ENVIRONMENTAL CONTENT

Broadcasting on social and environmental concerns: social and climate mouthpiece

Atresmedia's objective is not only to inform in an honest and factuallyaccurate way, but also to raise awareness through all of its programmes, whether through its content or its advertising spaces.

Luz Verde | Atresmedia

Through various initiatives, Atresmedia reinforces its commitment to social awareness, promoting campaigns and content that contribute to raising awareness about various causes:

Broadcasting of free campaigns for NGOs: Atresmedia Group has been offering NGOs free advertising space for more than fifteen years. Thanks to this initiative, the Group achieves a dual purpose: first, it allows NGOs to showcase their causes and benefit from Atresmedia's media outreach; and second, it helps to raise awareness among audiences about these worthy social causes by offering them the opportunity to get involved. In 2024, the Group broadcast a total of 40 social campaigns, with a total value of EUR 22.9 million. Atresmedia also aligns these campaigns with the Sustainable Development Goals so as to measure its contribution to the 2030 Agenda. Examples of these campaigns in 2024:

Campaign of the RAIS Foundation (SDG 1 – No Poverty), highlighting the plight of homeless people and the aspiration for nobody to be homeless by 2030.
Educo campaign (SDG 2 – Zero Hunger), to promote its canteen scholarship programme to ensure that vulnerable children have access to decent food.
Campaign of Fundación Quiero Trabajo (SDG 8 – Decent Work and Economic Growth): helps vulnerable women by providing them with the tools they need to find work.
Campaign of Fundación Ecomar (SDG 14 – Life Below Water), focused on raising awareness and care for our seas and oceans.

Support for the Emergency Committee: the Atresmedia Group has been lending its full support to the Emergency Committee since 2015 by broadcasting, via all its communication channels (television, radio and digital platforms), appeals for public support in response to crisis events detected by the Committee. It offers society all the information it needs to help out in each case. In 2024, Atresmedia teamed up with the Committee to support the humanitarian crisis in Lebanon.

Support for the Red Cross to assist the victims of the flash floods: in 2024, the Group supported the Red Cross in its fund-raising endeavours by broadcasting the campaign on its shows, news programmes and advertising spaces, giving the audience valuable information on how to channel their aid and make donations. During the broadcasting time of this campaign, Atresmedia helped to raise more than EUR 38 million in donations.

Broadcasting of information on climate change and its effects and special coverage of the flash floods: in 2024 Atresmedia continued to broadcast content to raise awareness among society about the importance of fighting climate change and taking good of the environment, as well as promoting sustainable habits to make us all more resilient to the negative impacts of climate change. In addition, both laSexta and Antena 3 broadcast special shows covering the flash floods. In 2024, Atresmedia devoted 395 hours of programming to climate content.

Broadcasting entertainment and campaigns that reflect the diversity of society: Atresmedia, by broadcasting content and entertainment, aims to serve as a mouthpiece for different groups and show its audiences the true richness of diversity. Key broadcasts here include: Drag Race, Las Noches de Tefía or Luimelia. Also in 2024, Atresmedia launched the campaign 'Donde estamos todos' to celebrate Pride month, focusing on the importance of LGBTIQ+ representation in f iction and in the media, as well as the impact that these stories have on viewers when they need role models.

Atresmedia

| | 21/05/2025

Sustainability