This commitment is enshrined in the Group's General Corporate Responsibility Policy, thus serving as a form of institutional reinforcement of the protection mechanisms that the Company has in place to protect children in two key areas: television content and commercial communication (advertising).
In 2024, Atresmedia continued to improve upon the child protection mechanisms it has in place.
Measures and mechanisms targeting television content:
- Content rating system: in 2024, the Atresmedia Group continued to apply the corresponding age rating to all its content, which distinguishes the following categories: suitable for all audiences, +7, +12, +16, 18 and X.
- Parental control:the atresplayer platform has a special parental control and subscription system for family users, allowing different profiles to be created with different ranges for accessing content.
- Entertainment content aimed at children: through the Neox Kidz channel on atresplayer, the Atresmedia Group offers a wide range of entertainment focused mainly on children. In 2024, the Group broadcast a total of 1,226 hours of children's programming. Through the AMIBOXchannel of Fundación Atresmedia (available on atresplayer), children between the ages of six and 15 can learn about media, information and digital literacy, among other concepts.
Measures and mechanisms aimed at commercial communications (advertising):
Implementation of the Codes of Ethics relating to children. In 2024, Atresmedia Publicidad continued to ensure that all advertising was subject to the codes of conduct to which it is adhered. The company also complies with the provisions of the General Law on Audiovisual Media governing the positioning of advertising, which must not be placed next to children's programming.
