This initiative is broken down into four subprograms:
• Personnel with strong executive potential.
• Personnel with creative talent.
• Employees who are important for the organization due to their high-degree of professional versatility.
• Personnel with professional talent throughout the organization (analysis of executive structure).
The objective of this program is to encourage internal promotion, by identifying and promoting a “breeding ground for professionals” within the organization without having to resort to external recruitment and selection.
This not only saves time and money (training, period of adaptation and acceptance, etc.) but also, which is even more important, clearly shows the organization’s support for the workforce.
Since the start of the Program, 70% of the ANTENA 3 GROUP’s middle management has come up through the ranks of the organization.