Consolidated Annual Accounts 2017

7 3. To support employees as the company’s main asset 4. To help society progress and develop 5. To minimise environmental impact and raise awareness in society about caring for the environment 6. To strengthen corporate governance 7. To transmit the corporate policies and values throughout the value chain 8. To establish transparent relations with stakeholders Work was also carried out in 2017 on assessing the Company’s situation in social and environmental matters. Based on the findings, the second 2018-2020 Corporate Responsibility Master Plan was drawn up, providing a roadmap for the Group to reinforce the integration of corporate responsibility in the Company and align it with the Strategic Plan. Stakeholder engagement Atresmedia has identified the following stakeholders, with which it interacts in its normal business activities: advertisers, audiences, shareholders, investors, employees, suppliers ( distributors, producers and service providers ), regulators and society. To know its stakeholders’ demands, Atresmedia has set up an email account for receiving feedback and comments on its content, advertising and technical incidents, requests for information, and suggestions for collaboration on a variety of fronts. This account received 906 mails in 2017. Other communication tools include the shareholder, investor and advertiser offices. In line with is unwavering commitment to meeting the demands of spectators regarding the content of its channels, in 2017 Atresmedia conducted 70 focus groups, gathering the opinions and assessments of around 560 people. This dialogue initiative is rounded off with proactive social media management. Atresmedia has 220 corporate profiles available to 43 million users, with which it has ongoing dialogue. The Group considers open and fluid dialogue with employees to be paramount. Accordingly, it has set up a series of internet channels, such as the corporate intranet, the MASD3 digital magazine, the onboarding manual and corporate emails, with several accounts from which the various divisions send out information of interest to employees. Lastly, for the preparation of the non-financial statement and the Annual and Corporate Responsibility Report, Atresmedia updated its materiality matrix through direct consultation with its internal and external stakeholders.