Consolidated Annual Accounts 2017
12 and meet standards of quality and responsibility, Atresmedia has a Content Committee, a corporate code of conduct and a code of ethics for its news services (Antena 3 and La Sexta). It also has two Editorial Committees charged with overseeing the independence and plurality of its professionals, and the rigour, objectivity and truthfulness in the performance of their work in creating and selecting content for the Group's channels. As a media, Atresmedia receives government assistance , without comprising the principles of independence and rigour inherent in the Group's activity. Government assistance in 2017 amounted to EUR 10.57 million. Atresmedia does not receive aid from any NGOs. The Group’s priorities include protecting vulnerable audiences, mainly children, and promoting accessibility to content. To ensure protection of minors, Atresmedia has complied with Spain’s Self-regulation Code for Television Content and Children since 2005. In 2017, a total of 80 claims were made against operators that are Code signatories. Of these, none considered any content broadcast by Atresmedia to be unsuitable. Moreover, children programming accounted for 1,611 of the Group’s total broadcasts. In the area of content accessibility , efforts were made in 2017 to improve live subtitling, with 37,285.5 hours of subtitled programmes broadcast. Through its advertising arm, Atresmedia Publicidad, Atresmedia has always upheld ethical principles, underpinned by responsible management of advertising and commercial communication, as set out in the Responsible Advertising Policy approved in 2010 . The policy has four main lines of action: innovation, quality, self-regulation and social commitment of advertising. Atresmedia Publicidad has a Quality Control Committee in place that ensures strict control over the quality of advertisements before they are aired. In 2017, a total of 132 legal consultations and 1,257 copy advices were submitted with the Spanish advertising watchdog, Autocontrol, to ensure compliance not only with the law, but also with all self-regulation codes. Atresmedia is also committed to offering advertising that is suitable for all viewers and especially protecting children, so it continues to expand the amount of child-protected commercial airtime on its Neox channel voluntarily, which broadcasts the Neoxkids children's programming slot.
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