Consolidated Annual Accounts 2017

13 Upholding self-regulation, Atresmedia Publicidad adheres to the following voluntary self- regulatory codes, which go beyond applicable regulations: - Code of Conduct Regarding Commercial Communications of Gambling Activities - Self-regulatory Code for Food Advertising Targeting Young People aimed at Preventing Obesity and Promoting Health - Self-regulatory Code for Advertising Toys to Children - Self-regulatory advertising code of the Brewers Association of Spain - Self-regulatory code for wine - Self-regulatory code for SMS - Self-regulatory code of the Spanish Federation of Alcoholic Beverages Although Atresmedia Publicidad goes to extreme lengths to prevent any type of incidents in its television advertising, two administrative proceedings were brought against it in 2017, with five infractions and EUR 613,464 worth of fines for televisions advertising (EUR 0 in other media). Atresmedia strives to achieve maximum standards of quality in all its management processes, not only programmes and advertising spaces. The organisation pursues excellence, while always keeping in mind compliance with prevailing legislation and regulations. To ensure this, Atresmedia has a Quality Management System targeting control and continuous improvement in the organisation's key processes applied to the Group’s main businesses. Social impact Section 4 of the General Corporate Responsibility Policy outlines Atresmedia's overall contribution to helping society prosper, centred on the following areas: • The design and execution of its own long-term initiatives to drive positive and tangible social changes in key matters for society. The Group’s campaigns, conducted under the Compromiso Atresmedia trademark, are: Ponle Freno (Put a Brake on It), Constantes y Vitales (Signs and Vitals), Objetivo Bienestar (Objective Well-being), Hazte Eco (Make Yourself Heard), Tolerancia Cero (Zero Tolerance) and Crea Cultura (Create Culture). These and other occasional actions are part of Atresmedia's programming. The follow resources are allocated to their distribution: SHOWINGS Hours Accumulated audience (thousand) Coverage % GRPs 2017 Antena 3 laSexta Neox Nova Mega Atreseries TOTAL Ponle Freno 1,144 890 568 940 1,078 1,140 5,760 39.4 39,729 93.4 1,997.20 Objetivo Bienestar 1,083 445 585 607 2,720 16.5 36,780 87.3 2,374.00 Constantes y vitales 450 263 713 4.4 28,660 67.4 439 Hazte Eco 89 299 388 2.7 20,872 49.1 215.2 Crea Cultura 59 111 18 53 53 60 354 2 23,528 55.3 206.5 Tolerancia Cero 245 198 222 229 894 5.1 32,369 76.1 772 Comparte y recicla 141 141 0.9 5,954 14 32.3 No son un objetivo (Cruz roja) 39 32 32 39 142 0.9 18,957 44.6 122.4