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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
LETTER FROM THE CHIEF EXECUTIVE OFFICER
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10
points compared to last year, it is a solid media channel that has more
than enough ability to become the third largest channel in the country.
As a media group, we are very well aware of our important role within the
system of checks and balances in a democratic society and we know very
well that diverse and free information is essential to ensure that the public
is well-informed. We strive to achieve the largest audience possible, but
there are limits because we are committed to a society that we hope will
develop and become more open and tolerant.
Our thematic offering is also popular with audiences. Both
Neox
and
Nova
have improved their results.
Neox
has grown by 0.3 points and has be-
come the second thematic channel in the market; and
Nova
has achieved
its best ever result with a new annual record: a 2.5% audience share, 0.4
points more than in 2013.
Atresmedia Radio
, the second largest radio group in Spain with five mil-
lion listeners, has also achieved very good results thanks to excellent fig-
ures for
Onda Cero
and
Europa FM
, and also due to the successful re-
launch of
Melodía FM
, which released new programming in 2014.
We feel proud to be a leader at the forefront of technology and to be
present where the audience is, whether on television, radio or the new
digital supports. In 2014,
Atresmedia Digital
managed to move the group
up to thirteenth place, from 28th, in the multi-platform ranking by com-
Score. In addition, in its first year,
Atresplayer
achieved a monthly average
of 4.4 million users, exceeding the traffic for its predecessor,
Modo Salón
,
by 21%.
2014 was the year that saw Spanish cinema take off. A year which saw
the highest ever box office takings and during which
Atresmedia Cine
contributed eight feature films. Television is currently the main driving
force behind the film industry, not only because of the quality of the films
produced, but also because of its great promotional work. The highlight
among our releases was
La isla mínima
which became the film of the year
for both critics and audiences alike and won ten Goyas out of the eleven
awarded to
Atresmedia Cine
.
Over recent years,
Atresmedia
has developed an active diversification
strategy in order to provide the company with growth options that do not
rely on advertising revenue. As a result of this initiative we created a new
division,
Atresmedia Diversificación
, which brings together all of our ac-
tivity in this area into five main categories, among which we can highlight
the International area which this year has launched
Atres Series
, the only
100% series channel in Spanish and HD. Together with
Antena 3 Inter-
nacional
and
¡HOLA! TV
, the three channels exceed 25 million subscriber
households worldwide and make
Atresmedia
the European private tele-
vision operator with the most signals outside of its borders.
For 2015,
Atresmedia Publicidad
, through
Atresbusiness
, has organised
the Management & Business Summit, designed to become the leading
meeting for directors and executives. This initiative aims to strengthen
professional development and to become a key date in the diary for all
those seeking innovation in business and in managing teams. It will fea-
ture important speakers such as Mikhail Gorbachov, Pau Gasol and Ram
Charan, among others.
Today
Atresmedia Televisión,
with four leading
channels in their
segments, is a well-
known brand, with
an innovative, high
quality business model,
respectful of its viewers
and advertisers and
highly valued by the
audiovisual sector,
of which it is very
supportive.