8 / 239
The success of the merger between
Antena 3
and
laSexta
is
undeniable and has shown that our decision was the correct one.
The channel has integrated perfectly into our model and has
made us better than ever. This can be seen from the response
of the industry and audiences, as well as from the profitability
ratios.
Our
Group
, in its commitment to diversity, is the one that
best reflects what is actually happening in Spanish society.
We understand the importance of our role in the system of
checks and balances necessary for democratic life. We know
that the better and more diverse the information received by
the public, the better founded will be their decisions. In times
such as those that we are experiencing now, this certainty only
becomes stronger. The facts demonstrate that we are right:
2015 was the year in which
Atresmedia
established itself as the
leading source of news for the Spanish people, who turned to
us to learn about the major news and election events.
7d: el
debate decisivo
, broadcast simultaneously by
Antena 3
and
its international signal,
laSexta
,
Onda Cero
and streamed live
through
Atresplayer
, attracted almost 10 million viewers and 48%
of the audience. It was the culmination of this strategic focus on
diversity and a group initiative of which we can feel very proud.
The advertising market has been positive for the second year
running, underlining the fact that we are clearly on the path
to recovery. As a result of the strong performance of all our
business areas and our effective commercial policy, among other
factors, the
Atresmedia
group has managed to take advantage
of this improved advertising investment and has increased its net
revenue by 9.8%, higher than the overall market growth rate, to
stand at €970.2 million.
With a management model that seeks efficiency and maximum
profitability, the
Company
's gross operating profit stood at
€165.7 million, achieving a sales margin of 17.1%; and the net profit
was €99.2 million, double (+112.4%) that achieved in 2014.
By business area,
Atresmedia Televisión
has again improved
its position, both qualitatively and quantitatively, which has
led to an increase in net income of 9.2% compared to 2014.
It is important to highlight the excellent work of
Atresmedia
Publicidad
in the sale of our advertising spaces. With a
customer-oriented approach and following the principles of
innovation, efficiency and profitability, it has positioned itself as
the largest seller of multimedia advertising space in the Spanish
market, with a 19.3% share of the total investment in conventional
media, and the highest rated in the sector in terms of the quality
of the commercial service.
In 2015,
Atresmedia Televisión
had an average audience share
of 26.8% and this figure rose to 27.7% during prime time, the
slot with the most viewers, which allowed it to achieve a share
of 42.1% of the total investment in television, showing significant
annual growth (+0.6%).
The success
of the merger
between
Antena 3 and
laSexta is
undeniable and
has shown that
our decision
was the
correct one.
The channel
has integrated
perfectly into
our model and
has made us
better than ever
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
LETTER FROM THE CEO
|
8