Annual and Corporate Responsibility Report 2015

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Sustainability in the value chain
Atresmedia understands that responsible management is only possible with the
involvement of all stakeholders and, more specifically, those that make up its value chain:
suppliers, audience and advertisers.
Consequently, Atresmedia insists that its suppliers share the Group’s mission, vision and
values, and involves them in the common aim of improving sustainability and the quality
of the entire value chain: from creation of the product through to the provision of different
audio-visual services to advertisers and audiences.
• Generation of
Ideas
• Incorporation
of Atresmedia
values to the
content
• Responsible TV
model
• Customers’
expectations
(audience and
advertisers)
• Selection and
procurement of
producers
• Acquisition of
broadcasting
rights
• Transparent
process of
adjudication
• Corporate
responsibility in
contracts with
suppliers
• Alignment of
contents to
the Códigos de
autorregulación
de contenidos y
publicidad (Self-
regulation codes
of contents and
advertising)
• Strict
classification of
contents by ages
• Atresmedia
Channels
• Web, Social
Networks
• Smart tv
• Smart phone
• Investment in
accessibility on
all platforms
• Parental control
tools
• Monitoring of
audiences
• Mechanisms for
listening to and
interactivity with
the audience
• Sale of
broadcasting
rights
• Innovation and
quality in the
advertising sales
service
Definition of
R&D product
Production and
purchase of
Rights
Programming Distribution Reception and
sales
Atresmedia distinguishes between two types of supplier:
• Producers and distributors who supply contents of drama, news, information and
entertainment.
• Other suppliers of goods and services.
Producers and distributors
The External Production Department of Atresmedia is responsible for the relationship with
distributors and for managing the acquisition of broadcasting rights for those products
that are not exclusively produced for Atresmedia Televisión, such as feature films,
tv-movies, documentaries or entertainment programmes.
Elsewhere, the Production Department is responsible for the selection and management of
economic and operational relationships with the producers responsible for producing ad
hoc content for Atresmedia.
In both cases, the contents and format selected must comply with strict requirements
that guarantee their contribution to the Group’s responsible and quality TV model. The
suppliers chosen also have to sign a corporate responsibility clause that guarantees their
commitment to the principles of corporate responsibility promoted by Atresmedia and
which encourage the application of measures that respect human rights, care for the
environment and accessibility to and diversity of contents.
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | ATRESMEDIA | 65