Corporate Responsibility

Economic-corporate dimension

Atresmedia follows the Corporate Social Responsibility recommendations of the CNMV’s Code of Good Governance and approves its new General Corporate Responsibility Policy

In line with the Group’s commitment to Corporate Responsibility and aware of growing external demand for transparency from companies with regard to the mechanisms that ensure responsible and committed conduct with regard to sustainability, in 2015 Atresmedia decided to incorporate the CSR recommendations of the CNMV’s Code of Good Governance into its Corporate Responsibility strategy.

As a consequence, the Atresmedia Board of Directors has approved a new General Policy of Corporate Responsibility which responds to the new requirements of the document and which endows the Organisation with a formal tool to continue making progress in the effective integration of Corporate Responsibility.

The Group renews its presence on the FTSE 4 Good Ibex sustainability index

Since 2009, Atresmedia has featured on the FTSE 4 Good Ibex sustainability index, which incorporates socially responsible companies. In 2015 it obtained a score of 4.3/5.

Atresmedia is the best communications company to work for, according to Randstad

The efforts made in management of its human resources has meant that Atresmedia has once again been acknowledged by the Randsted Employer Branding report as the best company to work for in the audio-visual sector and the sixth nationwide, ahead of multinationals of renowned prestige.

The Atresmedia group has joined the Red de Empresas por una Sociedad Libre de Violencia de Género (Corporate Network for a Society Free from Gender Violence)

Atresmedia has joined the Red de Empresas por una Sociedad Libre de Violencia de Género (Corporate Network for a Society Free from Gender Violence) by signing a collaboration agreement with the Ministry of Health, Social Services and Equality, through which the Group undertakes to raise awareness, both at the company and outside the business, with regard to this problem.

Media partner of the Sustainable Brands event

Atresmedia was a media partner of Sustainable Brands Barcelona, the international meeting on brand sustainability that took place in Barcelona in April 2015. The event, which was held for the first time in Spain, aims to raise awareness about the problems and the opportunities of social and environmental challenges and the search for joint solutions.

Social dimension

The Group subtitles 88% of its programming, 13% more than legally required

The subtitled programming of the Atresmedia channels has reached 88.3%, representing 13% more than legally required. Of particular note in 2015 was the special efforts by Atresmedia to extend the supply of live subtitled programming to almost 100% in the commercial timeslot and all current affairs specials.

The Group donates around 200,000 euros to social causes and provides free space for NGO advertising campaigns worth more than six million euros

Atresmedia, through its CR entertainment programmes and initiatives, has donated close to 200,000 euros to different NGOs such as Acción contra el Hambre (Action against Hunger) or Food Banks. Of particular note was the donation of 100,000 euros to the Centro Nacional de Investigaciones Oncológicas (National Cancer Research Centre).

In addition, to disseminate the work of different not-for-profit enterprises and raise society’s awareness about what they do, Atresmedia has provided free advertising space on TV and radio to NGOs for a value of 6,022,293 euros.

20,000 runners took part in the VII Carrera Ponle Freno in Madrid

20,000 runners took part in the VII Carrera Ponle Freno, the largest social action driven by Atresmedia, with the collaboration of its strategic partner AXA. Ponle Freno has become one of the most popular races in Spain.

For the seventh year running, Ponle Freno gives all of the money raised from the race to projects and actions to support victims of traffic accidents, as it has done in the previous six events. On this occasion the money was raised for the clinical research project into cellular therapy for neurological disability of the Puerta del Hierro-Majadahonda University Hospital, spearheaded by Doctor Vaquero.

Ponle Freno has helped ensure that the Lower House of Deputies is asking the Government for road safety to be a mandatory subject matter in schools

The major challenge of 2015 for Ponle Freno was to promote the inclusion of road safety as a mandatory subject matter in schools. This was achieved by increasing its dissemination through the broadcast of TV spots, radio slots and content on websites and social networks. As a result of media dissemination, on 27 May the Lower House of Deputies unanimously approved a proposal to include this on the school syllabus.

El Estirón became Objetivo Bienestar Junior

El Estirón, the Corporate Responsibility campaign of Atresmedia to promote healthy lifestyle habits among children, changed its name in 2015 to Objetivo Bienestar Junior. With this integration as part of the Objetivo Bienestar Corporate Responsibility programme, the project takes on a much broader dimension in both dissemination and scope.

Constantes y Vitales turns the creation of the State Research Agency into reality

Constantes y Vitales, the CR campaign of laSexta and the AXA Foundation means that the State Research Agency is now a reality. To achieve this, we set up a campaign to collect signatures which was broadly disseminated using the Group’s communication media. More than 80,000 people supported the petition by signing. We hope that this organisation guarantees the progress of science in Spain through efficient, transparent and politically independent management.

Antena 3 Noticias is campaigning for Tolerancia Cero (Zero Tolerance) in gender-based violence together with the Mutua Madrileña Foundation

Coinciding with the International Day against Gender-based Violence, in 2015 Antena 3 Noticias and the Mutua Madrileña Foundation set up the Tolerancia Cero (Zero Tolerance) initiative, targeted at raising awareness, encouraging violence to be reported and using education to help eradicate this blot on society. Atresmedia has thrown itself into providing coverage of the campaign through its communications media.

Crea Cultura, galardonada por Crea Cultura, awarded the “Medalla de Oro” from the Federation of Intellectual Property

The Federation for the Protection of Intellectual Property has acknowledged the work carried out by Atresmedia for the defence of intellectual property, driven through the Crea Cultura movement, from which several initiatives have been launched, including the Crea Cultura spot and the creation of a group of experts to teach respect and protection of intellectual property at schools.

Fundación Atresmedia: 10 years of working with children and disability

In 2015 the Fundación Atresmedia celebrated 10 years of channelling the social action of the Group and promoting projects aimed at protecting children and normalising the position of people with disabilities. The history of the organisation dates back to 25th November 2005 when, for the first time in Spain, a communications group —at that time known as the Antena 3 Group— created a foundation and made all of its resources available to help the most vulnerable people.

Atresmedia and FAD (Drug Addition Aid Foundation) sign a collaboration agreement with the presence of Her Majesty Queen Sofía

Atresmedia and the Fundación de Ayuda con la Drogadicción (FAD - Drug Addition Aid Foundation) have signed a collaboration agreement that commits the Group to work on spreading the drug consumption awareness campaigns that FAD has been carrying out since 1989.

Atresmedia, media partner of the benchmark voluntary international event Give and Gain Day 2015, organised by Forética

Atresmedia was the media partner of the Give and Gain Day 2015, organised by Forética as part of International Voluntary Week. The purpose of the event is to encourage corporate volunteer work as a key tool in the investment in the community strategy of businesses.

Environmental dimension

Atresmedia, rated as the Best Improver in the Carbon Disclosure Project (CDP) 2015, for its progress in the commitment to climate change

As recognition for its improved environmental commitment, Atresmedia has been acknowledged in the Best Improver Spain category as the Spanish company that has most improved in the Carbon Disclosure Project (CDP) 2015 report, an independent not-forprofit organisation that contains the largest worldwide database of corporate information on climate change. The Group achieved a final score of 93C, up 35 points with regard to its 2014 result.

The Group renews its partnerships with Ecoembes, Greenpeace and WWF, through the HAZTE ECO campaign

HAZTE ECO is the Atresmedia initiative that seeks to protect and defend the environment. In 2015 it once again collaborated in the Greenpeace ‘Save the Artic’ campaign, and in the environmental defence initiatives ‘Earth Hour’ and ‘#NotOneDegreeMore’ of the WWF. It is also continued with its work to raise awareness about and disseminate recycling, with the collaboration of Ecoembes, and on the risk of summer fires.