In all the indicators analysed in the Study (based on 8,084 surveys and 32,000 evaluations by 290 companies) Atresmedia notably surpassed Mediaset España and the Grupo RTVE. The controlling company of Antena 3, laSexta and Onda Cero obtained 64.6 Pulse points – the indicator which quantifies the esteem, admiration and trust a company gives rise to among the consumers -, placing it above RTVE (60.9 Pulse points) and Mediaset España (50 Pulse points). Atresmedia is above the average of the sector achieving 58.5 Pulse points.
In the opinion of the consumers, the strongest features of the Grupo Atresmedia are its financial soundness, its capacity to innovate, its position of leadership with regard to competing companies and its offer of information and entertainment.
Atresmedia, the group with the soundest brand values
For the consumers, Atresmedia is the audio-visual group with the soundest brand value, especially as concerns its capacity for transparency and communication, for offering satisfactory experiences and for its conduct in consonance with the ideas it defends, as well as attending to the needs of its clients.
The perception of the consumers is above its competitors as regards all the indicators measured.
Atresmedia is also the audio-visual group which generates more supportive attitudes and trust. Above all as concerns the intention to recommend its programmes, to speak positively of the network and to give it the benefit of the doubt in a critical situation. Atresmedia also stands out above its competitors regarding the attractiveness of working in the Company.