The channel is strengthening its social commitment and once again using all its potential as a media company to help families finding it hard to meet the needs of their children. Antena 3 will work closely with Aldeas Infantiles SOS in this important campaign, as it did earlier this year with the Red Cross and its initiative to help families keep their homes and stop them being evicted. Thanks to the support of the public, over one million euros was raised to help around 8,400 families keep their homes.
This time, Aldeas Infantiles SOS will be the organisation responsible for managing all the money raised through this important campaign against child poverty that will involve all the professionals, presenters and resources at Atresmedia, although it will be run exclusively through the Antenna 3 schedule. Over an entire week, coming up soon, the channel will dedicate its entire schedule to fighting child poverty through this initiative that will culminate with a special prime-time charity programme called 'Tu cara me suena'.