With the advice of the Spanish Ornithological Society (SEO/BirdLife) and in order to avoid the collision of birds on the windows of its headquarters in Madrid, Atresmedia has installed anti-collision vinyl stickers that avoid reflections and help the birds that live around its facilities not to impact against the glass.

The architectural design of the walkways of its headquarters, which link one building to another, and its large windows, posed a problem for the birds, which often collided with the glass. Thanks to the installation of these custom-designed stickers, this detrimental situation for the birds has been avoided.

This action is part of the Group's commitment to preserving the environment and has involved the collaboration of different departments of the company: General Services, Operations, Corporate Responsibility and Corporate Image, which has depicted the different Atresmedia brands in the design of the stickers, together with the Sustainable Development Goals.