CORPORATE RESPONSIBILITY

Atresmedia Cine announces, together with the AECC, the extraordinary award ‘Call it Cancer’ at the Notodofilmfest

Atresmedia Cine joins the Asociación Española contra el Cáncer (AECC) to announce for the first time the extraordinary award 'Llámalo Cáncer' ('Call it Cancer') at the Notodofilmfest, a category that opens with the aim of breaking down the social taboo of cancer, losing the fear of making it visible and normalizing a social reality with which we all live.

Atresmedia Cine convoca junto a la AECC el premio extraordinario ‘Llámalo Cáncer’ en el Notodofilmfest | Atresmedia

As part of the 19th edition of Notodofilmfest, which opened its call for entries this September 7 until October 14, 2021, Atresmedia and the AECC invite the festival community to portray, through audiovisual creation, the social reality of cancer. The director Javier Fesser, ambassador of 'Llámalo Cáncer', will make an unpublished short film for the category.

All short films submitted to the competition that seek to normalize the word "cancer" may participate in this new modality. The 'Call it Cancer' award is looking for stories that highlight the reality of cancer and show its social and human dimension. And thus link the word cancer with more positive and hopeful attributes such as learning, courage or companionship.

The award is open to filmmakers from any country who submit unpublished short films subtitled in English with a maximum duration of 3.30 minutes. In order to encourage expectation and increase its value, the winner will receive a cash prize of €1,000.

This project is part of Atresmedia's commitment, in its responsibility as a media company, to contribute to the progress and development of society by carrying out its work of informing and raising awareness and its role as a loudspeaker for issues of concern to citizens. In this sense, Atresmedia aims not only to reflect society, but also to contribute to positive change through the content it broadcasts.

The Festival with the largest participation and a reference platform for mass consumption

Notodofilmfest was born in 2001 as an initiative of La Fábrica and filmmaker Javier Fesser with the vocation to support and serve as a showcase for new and established filmmakers. The festival celebrates 19 years of life as the largest online platform for the exhibition of short films, with more than 20 million viewers annually and 18,200 unpublished films from 48 countries presented in competition throughout the history of the festival. In addition, the Festival has a YouTube community of more than 181,000 followers, doubling its number with respect to last year's edition, and 85% of the Festival's content is consumed on mobile devices.

ATRESMEDIA, more than 20 years betting on cinema

ATRESMEDIA CINE has been committed to Spanish and international cinema throughout its history. Created in 2000 under the name Ensueño Films, as ATRESMEDIA's film production company, it was born with the objective of promoting and contributing to the growth of the film industry by using the full potential of the ATRESMEDIA group, with its television channels and radio stations, as communication channels.

Atresmedia

| Madrid | 09/09/2021

Corporate Responsibility