The SDPA launched the campaign on the Data Protection Day (28th of January) and celebrated as well the first Privacy, Innovation and Sustainability Forum. Un click puede arruinarte la vida (One single click could ruin your life) is the name of this campaign, that has the aim of raising awareness among all those who contribute to the dissemination of sexual, violent or cyberbullying content, regardless of having the intention of doing harm or due to ignorance.

The campaign counted with the collaboration of Atresmedia Group, which recently joined the Digital Pact and which undertakes to disseminate among its users, customers and employees the Canal Prioritario, a rapid response public service for exceptionally delicate situations that allows the users to report to the Agency on the dissemination of certain content on the internet. The campaign has been declared as a public service by the Spanish National Commission of Markets and Competition (CNMC) and will be broadcast on the several Atresmedia media channels.

Since its launch, Canal Prioritario has had an effectiveness rate of 85 % in removing content. After the elimination of these contents, the Agency may assess the opening of a sanctioning procedure against those responsible for carrying out that illegitimate data processing.

According to Plan International, almost 60 % of girls and adolescents suffer from online bullying, of which 42 % admit to having lost their self-confidence. Additionally, half of them feel that online bullying is more intense than the one that takes place in the offline world.

Privacy, Innovation and Sustainability Forum

This same day was the chosen one for the celebration of the fisrt Privacy, Innovation and Sustainability Forum, an event where the Digital Pact was publicly presented. The Minister of Justice, Juan Carlos Campo, opened the Forum thanking both SDPA, for promoting this project, and the companies that have signed up to it, among which Atresmedia Group is included. Campo declared that this pact "will be a valuable instrument in the protection of the privacy right within digital environment", considering that "it may be the impulse to promote a great State Pact for citizen coexistence in the digital sphere".

The Forum held a lecture about the role of the media in preventing digital violence, with the participation of Miguel Langle, Atresmedia’s Regulatory and Institutional Affairs Relations director. Langle stressed that the adhesion to the Pact comes from sharing both his goals and his ambition: “We have realized that a movement to raise awareness of the whole of society is something that requires the participation of all. We are aware of our ability to reach society and our responsibility with it”.

The Forum also had the participation of SDPA director, Mar España, and the State Attorney General, Dolores Delgado, who was in charge of closing the event.