BLOOD DONATION

Sixth blood donation campaign at Atresmedia

Last February 14, the sixth blood donation campaign organized by Atresmedia took place in its facilities of San Sebastian de los Reyes (Madrid) thanks to the Red Cross. The traditional campaign, known as the #redfriday in the Group, has a growing group of employees collaborating year after year. On this occasion, 64 employees came to donate to the two buses provided by the Red Cross located at the entrance of the building throughout the day.

Sexta campaña de donación de sangre en Atresmedia | Atresmedia

The Company facilitates this annual action thanks to the leading social entity in blood donations in Spain. This year 2020, Atresmedia developed a new internal communication campaign to encourage employees to participate ¡and 19 of them did it for the first time! In this respect, since the first blood donation campaign was celebrated in Atresmedia in 2015, the employees who come to donate have increased by almost 50%.

This year, thanks to all those who participated in the blood donation, more than 160 people have been able to improve their health. Because for each donated bag of blood, “you get match with 3 lives”.

Atresmedia

| Madrid | 16/03/2020

Corporate Responsibility