The online class that has launched the collaboration of Atresmedia with Fundación Aladina’s leisure project, had the participation of two volunteers from the Group, professional television makeup artists, who digitally taught a class on makeup to a group of teenagers with cancer. The workshop was broadcast live from the makeup room of Atresmedia, the usual workplace of the volunteers who carried it out.

The personal image specialists who participated in this digital volunteering action, adapted to the health emergency situation we are experiencing, taught the girls numerous makeup tricks, techniques and trends. Oncology patients were able to hear first-hand how they work with news anchors and various entertainment programs presenters and had the opportunity to greet Roberto Brasero, host of ‘Tu Tiempo’ on Antena 3 Noticias.

This new corporate volunteering project is part of the collaboration agreement that Atresmedia reached with Fundación Aladina in 2018 to support children and young people who are going through cancer. The support of the Company in these years has been developed through two main lines: through the Corporate Volunteering Program and through the commitment to disseminate at no cost through its media the social work carried out by the entity.