In 2019, the implementation process of the purpose was carried out through its internal dissemination via communications with the Board of Directors, the Executive Committee, the Sustainability Committee and employees. Externally, it has been incorporated into the full structure of corporate policies, press releases, communications to the CNMV, and presentations to advertisers and audiences.
The corporate purpose complements the mission, vision and values that guide Atresmedia’s activity:
MISSION
To deliver a diverse, innovative and high-quality range of news and entertainment content that responds to our stakeholders, building their trust and achieving the Group’s leadership and sustainability.
VISION
To be the leading multimedia communications group, making a valuable and positive contribution to the society in which we operate.
VALUES
- Commitment: We strive to make a valuable contribution to society by creating social awareness campaigns that address problems and generate positive change.
- Quality: We work towards the continuous improvement of our activities, developing outstanding products in both form and content, oriented towards the needs and expectations of our audiences.
- Creativity: We promote the creative development of our employees, encouraging artistic and intellectual freedom while respecting the democratic and cultural values of society.
- Long-term vision: We work to build a corporate project that is a leader in the audiovisual sector and that seeks to approach the future by creating it.
- Innovation: We promote the creation of new ideas, products, services and practices that add value to the company and to society.
- Diversity: We ensure a work environment in which equality, diversity and inclusion are respected and promoted so that all our employees and partner companies can carry out their professional activities in a safe, free and prejudice-free environment, guaranteeing a proper balance between personal and professional life. In addition, we work to ensure that our content makes visible and reflects the diversity that characterises society.
- Leadership: We motivate and guide our collaborators to foster their development and that of the organisation, transmitting energy and inspiring confidence to help the organisation achieve its business objectives.
- Individual and collective responsibility: We perform our duties with rigour and responsibility, complying with current legislation and with the principles and rules set out in the Code of Conduct, and collaborating in good faith in the identification and correction of possible weaknesses or deficiencies within Atresmedia.
- Teamwork: We promote a culture based on building relationships of trust and respect between employees and the Company. We develop their autonomy and participation in decision-making, supported by the principles of delegation and responsibility.
