For three days, employees will be able to purchase second-hand clothing and footwear at affordable prices, giving a second life to these items and helping reduce textile waste, in line with the Company’s Zero Waste strategy.

All proceeds will go entirely to Fundación Atresmedia’s educational projects, which aim to promote critical thinking, creativity, digital skills, and positive values among children and young people in today’s environment. With a focus on Media, Information, and Digital Literacy, the Foundation develops tools to help children and teenagers navigate an increasingly complex world.

In addition, unsold items will be donated to two social organizations: Fundación Quiero Trabajo, which supports the employability of women at risk of exclusion, and the Santa María Josefa Soup Kitchen in Vallecas, which serves more than 700 people daily.

Now in its seventh edition, this initiative reflects Atresmedia’s ongoing commitment to values such as responsibility, inclusion, and its dedication to supporting children and youth.