This division, which operates under the company name Uniprex, stands out for the reach and quality of its programming. As part of its commitment to social progress, Onda Cero provides news content with a strong emphasis on local coverage, civic reflection, and the fight against fake news and disinformation. Meanwhile, Europa FM and Melodía FM focus primarily on music content.
Its monetization model is based mainly on advertising revenue from both radio and digital formats, along with adapting content to digital platforms in order to attract new audiences. A clear example of this is the 2024 launch of Onda Cero Podcast, a new digital distribution format aimed at expanding its listener base.
In addition, under the motto “Onda Cero Listens to the Climate,” the station has made the fight against climate change a key part of its programming through the Luz Verde (Green Light) initiative, launched in 2024. Through campaigns, messages, reports, and interviews across various programs, Onda Cero seeks to engage listeners in helping to stop the planet’s environmental decline.

