For instance, it has robust mechanisms in place to ensure the truthfulness of the information and images it broadcasts and to provide the appropriate context to ensure that audiences properly understand what they are viewing or listening to. In 2024, both Antena 3 and laSexta continued to develop their news strategies to combat fake news and disinformation.
Antena 3 Noticias
Antena 3 Noticias follows a trusted strategy for fighting fake news, based on its commitment to truthful, fact-checked information. The newsrooms and professionals of Antena 3 combat hoaxes and disinformation on a daily basis by working hard to fact-check all information received, processed and broadcast. To facilitate this work and adapt to the new environment, in which we are seeing a relentless increase in unreliable information, Antena 3 Noticias now relies on AI tools to fact-check images, videos, audio and content.
In 2024, Antena 3 Noticias, under its brand Verifica A3N, stepped up its efforts to combat fake news on social media sites, especially Instagram and TikTok, both of which are highly vulnerable to fake news and disinformation. In doing so, the Group aims to reach out to the youngest and most sensitive public and to get them thinking critically by providing valuable, dynamic and interactive content.
This initiative complements the work already being carried out on the social media accounts of Antena 3 Noticias, Espejo Público, Antena 3 Internacional and on the Facebook and Twitter profiles of A3N Verifica.
Fact-checking is an ongoing activity that never stops. To succeed in these efforts and to ensure that citizens always have access to accurate and fact-checked information, these efforts are stepped up at specific times of huge demand for information, such as during elections, armed conflicts or natural disasters.
laSexta Noticias
laSexta also joined in the fight in 2024 by working to spot hoaxes and fake news. The laSexta Noticias newsroom works under the premise that all information broadcast must be fact-checked and provide full context, without omitting relevant versions or sections, striving to verify the information, videos and images shown and to detect and debunk hoaxes, while also ensuring the right to truthful, viewpoint diverse, independent and responsible information.
Through Newtral, a company specialising in content fact-checking, laSexta has a team of journalists specialised in fact-checking, who analyse and debunk hoaxes circulating on social media, apps or traditional media.
In 2024, laSexta began broadcasting Conspiranoicos, a programme focused on providing viewers with truthful information and debunking hoaxes related to current affairs currently circulating on social media.
When it comes to the use of AI, laSexta Noticias is acutely aware of the risks and opportunities it presents and therefore uses it responsibly and ethically.
In addition, on both the Antena 3 Noticias and laSexta Noticias news programmes, violent images are broadcast sparingly and only where the image is genuinely needed to depict the situation. These images are displayed at the discretion of the management team, which assesses at all times whether or not it adds genuine meaning to the news. Similarly, images showing unjust situations or the cruelties of war will not be hidden. In any event, whenever the broadcasting of violent content is considered necessary, the viewer will be informed that they may find the images distressing prior to the broadcast.
