The creative proposal offered a space for reflection and collective creation based on the analysis of the representation of women in the history of art and visual culture. Through the reinterpretation of iconic images, participants worked on building new narratives grounded in personal experience and the exchange of perspectives.

The creative process combined moments of individual work with group dynamics that encouraged dialogue and shared artistic expression. The activity concluded with the creation of a collective mural, the result of the encounter between the group’s different viewpoints and sensibilities.

This initiative is part of Atresmedia’s corporate volunteering programme, aimed at fostering spaces for participation and collaboration with social organisations and their beneficiaries, in this case using artistic creation as a tool for connection and joint reflection.

This action marked the third collaboration between Atresmedia and Fundación Proclade within the corporate volunteering programme. In 2024, a solid cosmetics workshop was held with women at risk of social exclusion, an activity focused on learning new skills and promoting shared leisure spaces.

In addition, Fundación Proclade was the organisation selected for Atresmedia’s international volunteering programme in 2025. Three company employees travelled to Havana to collaborate for two weeks on social projects related to community support and assistance for vulnerable groups.