Annual And Corporate Responsibility Report 2017

Silvio González 2017 has been a tough year, but in the end we put in a very strong performance. Admittedly, the advertising market did not behave as expected, and new consumption patterns, coupled with the ongoing influx of new operators, compel us to redouble our efforts to compete from our leadership position for our audiences’ leisure time. But it is equally true that Atresmedia ended the year with record revenue and higher profits than the previous year. We have had to facemany challenges and uncertainty continues to prevail over certainty: and yet we are aware of our strengths, which are considerable. One of those strengths is our Organisation’s ability to embrace change, rather than remain paralysed by the fear of change. In 2017, our Company proved that it is a highly dynamic market player. We successfully opened up new lines of business and reinforced and adapted existing divisions with innovative new 2. MESSAGE FROM THE CHIEF EXECUTIVE OFFICER 2. MESSAGE FROM THE CHIEF EXECUTIVE OFFICER  | 11 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017