Annual And Corporate Responsibility Report 2017

7.3.2.6. No son un objetivo (They are not a target) SPOTS Antena 3 39 Nova 32 Mega 32 Atreseries 39 Total 142 Hours 0.9 Cumulative audience (thousands) 18.957 Coverage (%) 44,6 GRPs 122 Atresmedia and the Spanish Red Cross joined forced in 2017 to raise awareness of the humanitarian crisis arising from attacks on patients, health workers and healthcare facilities in war zones. The situation is now critical as these attacks have been on the increase in recent years. Thanks to Antena 3 series Tiempos de Guerra , the campaign enjoyed considerable exposure and had a major social impact. 7.3.3. Accessibility One of the Group’s priority objectives under its Corporate Responsibility Policy is to ensure that its news and educational programmes and entertainment shows are responsibly produced and broadcast and made accessible to all of society. Atresmedia Televisión therefore makes sure that all viewers, including the hearing- and visually-impaired, are able to access and enjoy all of its television content. In 2017, Atresmedia increased its investment in content accessibility by 2.7% in comparison with 2016. The laws of Spain, and more specifically the General Audiovisual Communication Act, protect the rights of the visually- and hearing-impaired. The Act imposes a number of minimum obligations: subtitling content and including an audio description for at least two hours of broadcasts per week. Compliance is monitored and enforced by the National Markets and Competition Commission (CNMC). In its latest report, it praised the efforts being made by Atresmedia, which has been outperforming its peers in Spain. 7. OUR CONTRIBUTION  | 147 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017