Annual And Corporate Responsibility Report 2017

2015 2016 2017 Copy advice reviewed 876 1.028 1.257 Legal consultations raised 150 124 132 While Atresmedia Publicidad goes to extreme lengths to prevent any type of incidents from arising in its television advertising, two cases were brought against it in 2017, involving five violations and 613,464 euros in fines for improper television advertising. No fines were received in relation to any other platform. 2015 2016 2017 Cases 5 3 2 Violations 14 6 5 Fines 565,976 421,900 613,464 One of the actions under way to foster responsible adverti- sing is the move to extend the special watershed on Neox, a channel that shows Neox Kidz children’s programmes. Meanwhile, for specialist children’s channel Neox Kidz, advertisers have a multi-platform environment with specific content suitable for children aged 0 to 11, in which they can insert age-appropriate advertising messages. Atresmedia is fully compliant with the special watersheds in place across all the main channels. | 160 |  7. OUR CONTRIBUTION ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017