Annual And Corporate Responsibility Report 2017

5.2. Material issues To produce this Annual and Corporate Responsibility Report, Atresmedia undertook a materiality analysis involving all of the Group’s internal and external stakeholders. This new analysis updates the research conducted by the Group in previous years and identifies the key issues which the Company’s strategy must hinge upon. 5.2.1. Materiality analysis overview (GRI 102-43) The materiality matrix underpinning the content of this report was constructed in two stages: Atresmedia has analysed the state of the media sector by examining sector-wide reports, future trends, and information on peers. These initial steps are intended to flag relevant issues that are already affecting the sector in which Atresmedia operates, or that might do so in future. These relevant issues are then ranked and prioritised accordingly, based on their impact on the specific business activities of Atresmedia. This phase had two component parts: • Internal: the heads of the key areas and departments of Atresmedia were asked to complete a questionnaire on the relevance of the matters detected during the initial phase. • External: all of Atresmedia’s external stakeholders were asked to complete a questionnaire on the relevance of the matters detected during the initial phase. 1 Qualitative phase 2 Quantitative phase We analysed documents produced by 15 gatekeepers (industry company reports) and processed 62 question- naire responses from internal stakeholders (executives and employees) and external stakeholders (suppliers, financial community, academic community, etc). | 36 |  5. WHAT DO WE DO? ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017