Annual And Corporate Responsibility Report 2017

The bulk of Atresmedia’s revenue comes from advertising (94% in 2017), and the rest from sources such as content sales, film production, online income and copyright royalties. Advertising 94 % Copyrights 1% Film production 1% Special radio actions 1% Commercial fees 2% Internet 1% Other sales 0% 5.3.1. Strategy and description of priorities In 2015, in partnership with all the Atresmedia business areas, the Strategy Department designed a corporate Strategic Plan for 2017, based on a set of strategic priorities and goals that are to be assessed and updated annually. In this section we discuss Atresmedia’s strategic priorities and the Group’s goals, and the KPIs that help us evaluate the extent to which we achieve them. Throughout this report we insert references to our goals when describing the initiatives now in motion that help us to achieve them. 5. WHAT DO WE DO?  | 41 | ATRESMEDIA  |  ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017