The report endorses the television model of Atresmedia TV by placing it, by far, as the leading group in quality, compared to its competitor, whose two main channels occupy the last positions in the ranking in practically all categories.

Antena 3 registers the highest scores in its history and reaches the record for sections historically analyzed: “Varied Programming” (30%), “Best Informative Programs” (30%), “Entertaining” (30%), “Higher Quality” (26%), “Good presenters” (33%), “Innovative” (21%), “Everyone likes it” (30%), “Personal identification with the programming” (23%), “Preferred channel” (17%) and “Greater Credibility (22%).

laSexta is the next channel with the most categories: “Good presenters” (19%), “Innovative” (18%), “Entertaining” (17%), “Personal identification with the programming” (16%), “Varied programming ”(14%) and“ Preferred Chain ”(9%).

The stability and strength of Antena 3 is once again evident as it is the preferred channel for all audiences by age segment. 21% of the so-called Generation Z declares that Antena 3 is their preferred channel. For Generation Y (16%), Generation X (36-45 years, 15% and 46-60 years, 20%) and for Baby Boomers (21%), Antena 3 is their first choice in terms of television preferences.

The study also places Atresmedia TV in the first position in the ranking of programs with the highest quality television. Twelve of the fifteen programs with the best scores within the 84 spaces (35 programs from Day Time and 49 from Prime Time) reflected in the report of the main free-to-air networks correspond to the two large networks of the group.

Ranking de los programas de TV con mayor calidad
Ranking de los programas de TV con mayor calidad | Atresmedia

By targets, Antena 3 also achieves the top positions in the highest quality ranking. All age groups choose ‘Pasapalabra’ as their first option, except for individuals aged 46 to 59 who choose Antena 3 Noticias.

Antena 3 Noticias is the news program with the greatest credibility, the most entertaining, the one with the best presenters and, ultimately, the one with the highest quality. It is also the one that most visually likes and, therefore, the most modern and, for the first time, the most respectful. ‘LaSexta Noticias’ is second in practically all the attributes.