Highlights of the year
Atresmedia Radio successfully expands its family of stations
Atresmedia Radio obtained some excellent audience results across its three stations: Onda Cero, Europa FM (the ones that have grown most) and Melodia FM (relaunched in January 2014). The radio division of the group has managed to increase its number of listeners by 500.000.
Onda Cero, which once again had the best profitability per listener index, closed last year with more than 2.6 million listeners and its market share was 20,2%.
- Herrera en la Onda, with more than 2 million followers, was the morning programme that attracted the most new listeners during 2014.
- In the evenings, the programme presented by Julia Otero, Julia en la Onda, despite being one hour shorter than the competing programmes, managed to gain sixty thousand new listeners and consolidate its position in second place in the ranking of evening radio shows with 542,000 listeners
- La brújula has continued its upward trend and is the fastest growing news programme over the last year.
Levántate y Cárdenas was the music programme that gained the most audience in the year.
Un lugar llamado mundo, on Europa FM, won a Ondas 2014 Award for its innovative commitment to live music.
The new programming on Melodía FM and the launch of the morning show Lo mejor que te puede pasar, directed and presented by Nuria Roca and Juan del Val, have managed to double the audience in their timeslot during their first year on air.
