Formed in 2001 to respond to the specific characteristics of the media sector in regard to corporate responsibility, the main aims of the Media CSR Forum include studying the implications of CR for the media, sharing best practices among the companies in this sector, conducting specific studies of CR and the media and undertaking joint collaboration projects.
The Media Corporate Social Responsibility Forum is made up of Aegis Media, the BBC, BSkyB, Channel 4, Guardian Media Group, Hibu, Informa, IPC Media, ITV, Modern Times Group, News International, Pearson, Random House, Reed Elsevier, TF1 Group, Trinity Mirror, Turner Broadcasting, United Business Media and Virgin Media.
The Forum recently launched two reports on CR and the media: “Does it matter?” was an analysis of ESG (economic, social and governance) issues for the media sector while "Mirrors or Movers: Framing the debate about the impact of media content", dealt with the role of the media in society and the impact of the content which they produce.
A strong and growing commitment
The incorporation of Atresmedia into the Media CSR Forum is another step in its firm commitment to Corporate Responsibility, a subject which has intensified in recent years by integrating ethical and responsibility values into every single one of the Group's activities. The Group, therefore, works to provide society with the broadcasting ability of its communications media by supporting various campaigns and organisations (Banco de Alimentos (Food Bank), Red Cross, SOS Children's Villages, WWF Spain, Greenpeace, etc.) which help to solve the problems that concern society. It also conducts its own corporate responsibility projects such as Ponle Freno, El Estirón and Hazte Eco, which aim for concrete results in society.
Then, of course, the Atresmedia Foundation funnels much of the company's social action and carries out projects for such vulnerable groups as children, youth and those with disabilities, through projects which involve listening and taking part.
The group also uses Voluntariado Corporativo (Corporate Volunteering), to offer the professional strengths and skills of the company employees to associations and NGOs who work with different groups in a variety of social problem areas.
The company's commitment in this area has been recognised in various reports as the best Media company (on the Madrid Stock Exchange General Index) in terms of public information, for the second year in a row, according to the 2012 and 2013 editions of Informe Reporta. It also took top position in the area of Social Responsibility in public and private Spanish television channels, according to a study by the Corporate Commitment Foundation “Esporas de Helechos y Elefantes 2012" (Fern Spores and Elephants 2012). And the Red Cross awarded it its Gold Medal in recognition of “its effective and valuable work in instigating actions leading to cooperation and the social integration of those in vulnerable situations”.