The SDPA campaign focuses on social networks, encouraging to report through Canal Prioritario the content that do not have the consent of the affected people: «Social networks are not a game - If you share sexual or violent content we all lose». Thus, the SDPA encourages young people to report all those photographs, videos or audios of sexual or violent content posted on the Internet against the will of the affected people.

The main goal of SDPA is to walk forward on the internet privacy and protection fight, promoting coexistence in the digital sphere and combating violence and the misuse of personal data. This initiative also fights against the dissemination of contents with attacks on minors and LGTBIQ + people and the publication of false profiles on pornographic pages.

With this campaign, or the one posted coinciding with the International Day of Data Protection, the SDPA seeks to educate young people about the correct use of new technologies. Atresmedia Group, adhered to the Digital Pact, undertakes to disseminate Canal Prioritario among its users, clients and employees, a public service of rapid response in exceptionally delicate situations that allows reporting the dissemination of certain content to the Agency. Canal Prioritario is a channel that has the objective of “helping citizens in urgent and serious cases of digital violence, promoting good practices to avoid digital violence”.