ATRESMEDIA
SUMMARYOFTHECORPORATERESPONSIBILITYREPORT 2013
11
In this regard, in order to make progress in the knowledge society has,
the Company carries out several activities such as radio workshops for
children, trainingmedia courses for disable people to facilitate their so-
cial and employment integration (Proyecto PRO) and initiatives among
university students to foster their creativity (ProyectoMañana); the best
ideas are awarded threemonths professional training at Atresmedia.
Promotequality in comercial comunications
As stated in theResponsibleAdvertisingPolicyof
Atresmedia
, theobjec-
tiveof
AtresmediaPublicidad
is tooffer thebest communication service
to its advertisers - oneof the company’smain stakeholders.
To that end, thework undertaken by
Atresmedia Publicidad
is based on
three fundamental principles: guaranteeing thequalityof theproduct of-
fered; improving customer service; and innovating in the advertising en-
vironment.
However,
AtresmediaPublicidad
has also takenon a role of contributing
to and leading the process to improve advertising activity and television
as anadvertisingmedium. Consequently, various actionsweredeveloped
in 2013with a view to upholding the principles that steer the activity un-
dertakenby
AtresmediaPublicidad
.
Promotion of transparency, effectiveness and innovation in
commercial communication.
In2013,
AtresmediaPublicidad
signed
abestpracticesagreementwith theAsociaciónEspañoladeAnunciantes
(SpanishAdvertisers’ Association) toactivelycontribute togreater trans-
parency and effectiveness in the advertisingmarket.
Promotion of self-regulation in the sector.
One of the main
achievements in terms of self-regulation in 2013 was the signing of the
Acuerdo de Corregulación de la Comunicación Comercial en Radio
(Agreement on the Co-Regulation of Commercial Communicaion on the
Radio), a similar code to thatwhichalreadyexists for advertisingcontent
on television.
Radioworkshop
withhospitalized
children.
