ATRESMEDIA
SUMMARYOFTHECORPORATERESPONSIBILITYREPORT 2013
9
Our
Approach
Atresmedia
understand Corporate Responsibility as a means to gen-
erating trust in its stakeholders and produce a competitive advantage.
Hence, theGroupmakes everyeffort so that thenecessaryprofitability is
compatible with a responsible and sustainablemanagement model that
commits topersons, bearing inmind social requirements andgenerates a
positive impact on the environment.
This responsible and committedmanagementmodel is not only applica-
ble to the activities of
Atresmedia
but extends to the entire value chain,
partneringwithallGroupcollaborators in theobjectivebeing increasingly
responsible and sustainable.
Our
Strategy
Atresmedia
Corporate Responsibility Strategy is defined around the fol-
lowing commitments:
__
Produce anddisseminate responsable content
__
Promotequality in comercial comunications
__
Support employees as themain valueof theCompany.
__
Contribute to theprogress anddevelopment of society
__
Minimize theenvironmental impact and raise awareness about en-
vironmental protection
__
StrengthenCorporateGovernance
Produce andDisseminate responsible content
Atresmedia Televisión
is deeply committed to quality, varied and enter-
taining television, which is, aboveall, responsible. TheCorporateRespon-
sibilityStrategy as regards the content created, produced andbroadcast
by theGroup is defined infive areas of action:
Quality in the content
.
Atresmedia
, is aware that as an audiovisual
company thebest practice towards the audience is thedisseminationof
responsible content. For this reason, it has bet for amodel of television
which is responsible to society.
All the companies of the Group share a number of values which are ap-
plied transversally in all the channels and in all the programmes, regard-
less of whether these are entertainment or fiction programmes. These
values are: quality, diversity, thepresenceof limits and innovation.
