ATRESMEDIA
SUMMARYOFTHECORPORATERESPONSIBILITYREPORT 2013
7
Agreementwith theMinistryof Health, Social Services and
Equality topromote healthyhabits
Atresmedia
and theMinistryof Health, Social Services andEquality have
signedacollaborationagreement to jointlyexecuteawarenesscampaigns
inorder toprevent childhoodobesity, in the new campaign
El Estirón
.
Education, leading role inFundaciónAtresmedia
Fundación Atresmedia
has chosen education as the main focus of its
activities in2013. It obtainedadvice fromagroupof experts consistingof
teachers, students, families, representativesof civilian societyand institu-
tions, which worked on the execution of projects focused on improving
the educational environment and recognition of the teacher figure. The
Premios iniciativas que educan
(Educational Initiatives Awards) or the
event
Gracias, profes
(Thanks teachers) are some of the initiatives that
havebeen specificallypromotedwith theseobjectives.
Productionof aCorporateResponsibilitymateriality study
with the helpof stakeholders
Atresmedia
gathered its interest groups to indentify their perceptions,
demands and expectations with regards to the Company and identify
the key subjects concerning a media group in terms of Corporate Re-
sponsibility (CR). The conclusions have helped, together with a study by
theComplutenseUniversity of Madrid, to identify thematerial matters in
terms of CR for theGroup.
More environmental, social andgoodgovernance information
for investors
Atresmedia
has made a commitment to transparency and gives Corpo-
rate Responsibility a strategic nature. An example is the quarterly inclu-
sion, in the document sent to the National Stock Market Commission,
with thefinancial results for theperiod, a summaryof themainCorporate
Responsibility activities promotedby theCompanyduring this period.
TheMinister
for Health, Ana
Mato and the
Chief Executive
Officer of
Atresmedia, Silvio
Gonzalez, signed
a cooperation
agreementwithin
the frameworkof
El Estirón.
